• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Global Health Marketing & Communications
  • Home
  • About
  • Global Insights
  • Contact

The World Has Changed – How Does This Impact the World of Healthcare?

By: ghmc  |  October 3, 2014  | 

 Aurora, branding, data integration, digital age, GLOBALHealthPR, IMC Index Lite, marketing, patients, United Kingdom

Today’s post comes to us from Rudy Tambala of GLOBALHealthPR UK partner, Aurora Communications.

We are post-industrial, in the information age, living the digital life, immersed in data, the zeitgeist being grounded in human empowerment. How does this affect healthcare marketing and engagement?

Watch our video – we’ll show you how…

All of the trends, hypes and buzzwords that you are hearing have common features – they are moving us towards a people-centric approach, based upon individual needs, not the old, industrial mass approximations of needs. For business, this means placing people (not products) at the centre of everything, and this requires a holistic viewpoint.

To be truly holistic we need to get the big picture, and integrate the component parts which will include:

  • Business integration – the de-siloing of brands and operational units, creating consistency and efficiencies, sharing culture, understanding and direction
  • Data and reporting integration – the harmonisation and sharing of business and customer intelligence, to generate more and better actionable insights, for better services and performance
  • Integration of products, services and marketing – the blurring of the lines, the art of co-created and holistic service design

Our GLOBALHealthPR office in the UK (Aurora) has an expert team that specialise in helping clients integrate their marketing communications activities. Aurora has created a free-to-use online assessment tool (IMC Index Lite) that takes about five minutes to complete and provides an individualised commentary on how integrated activities are provides with tips for improvement.

Click here to give it a try.

<< PREVIOUS BLOG TITLE
NEXT blog title >>

LET’S RADICALLY IMPROVE HEALTH OUTCOMES FOR ALL.

CONNECT WITH US >>

© Copyright 2025 Global Health
Marketing & Communications

Privacy & Cookies
This website uses cookies to ensure you get the best experience on our website.
Learn MoreACCEPT >>
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT