content optimization

Today’s blog post comes to us from Nallely Moreno of GLOBALHealthPR Mexico partner, PR Partners.

Quantifying the social impact of any discipline is not easy, and public relations is no exception. Globally, when it comes to establishing specific parameters to properly measure social impact, there are still “gray zones.” [Read more…] about Finding Solid Ground: Using PR to Transcend the Intangible

Today’s blog post comes to us from Rudy Tambala of GLOBALHealthPR partner in the UK, Aurora.

A word from Aurora, goddess of the dawn

I like to think of multichannel marketing in terms of Greek mythology; it is the mythical beast that must be tamed or slayed, if the hero is to survive.

[Read more…] about The Myth of Multichannel