Today’s post comes to us from Clara Compaire of GLOBALHealthPR Spain partner, Berbés Asociados.
There is no doubt that the “Ice Bucket Challenge” has become one of the most viral campaigns ever known. Thanks to this initiative and the power of social media, Amiotrophic Lateral Sclerosis (ALS) has gone from being a virtually unknown disease globally to one that is on everyone’s lips.
In Spain, it’s catching on. [Read more…] about The Global Perspective on the #IceBucketChallenge