Mapping a Better Way, Internationally

Last week, principals of leading independent public relations firms from nine countries spanning four continents gathered in Tokyo to share our expertise in health communications and to contrast health consumer and trade media characteristics between Japan and the US/Europe. We also shared for about 20 execs from Japan’s most prestigious pharma companies the fundamentals of contemporary pharma marketing from a very tough Western world perspective right now.

Our organization is GLOBALHealthPR, and we’re the largest independent public relations organization dedicated exclusively to healthcare communications worldwide. Spectrum was a founder.

I must acknowledge our friends at LBS Co. for graciously hosting the press conference, the pharma industry seminar and our annual meeting. Media who attended the press conference included the Yomiuri Shimbun, the largest newspaper in the world at more than 14,000,000 combined circulation for morning and evening editions; Japan Broadcasting Corporation, and Japan Medical Journal.

Since our meeting, we’ve announced the selection of Aurora, a London-based health-only communications firm, as our new UK partner. Click for more information about Aurora and GLOBALHealthPR.

Watch this space in the next several weeks for the announcement of a pretty cool pharma marketing tool developed by GLOBALHealthPR.