* News & Events *

By Kaitlin Bowen and Mark Henderson

Recently, partners from around the world gathered to learn, share and connect during the 2017 GLOBALHealthPR^® (GHPR) Annual General Meeting, held in Mexico City. One of the unique aspects we discussed in Mexico is the annual GHPR employee exchange program. We recently interviewed the participants of this year’s program to reflect on the highlights:

 As a part of the GLOBALHealthPR (GHPR) exchange program, Mark Henderson from VIVA! Communications in Australia and Kaitlin Bowen from Spectrum in the United States flew halfway around the world to “swap desks” and experience healthcare communications in each other’s home countries.

The exchange program, designed to enhance the connectivity of GHPR agencies, helps foster collaboration among the independent health and science communications network and enables agency employees the opportunity to gain insight into the drivers that affect health and science communications in other markets.

Kaitlin and Mark reflected recently on the major differences between the two countries and what they gained from their GLOBALHealthPR exchange experience.

What is the major difference you saw between the health industries in Australia and the United States?

Mark Henderson – VIVA! Communications, Australia: While in the States, I learned about medicines when I wasn’t even expecting to, as direct-to-consumer (DTC) advertisements often appeared on television and in magazines – this came as quite a surprise to me. I was enthralled by the advertising, but further to this, the amount of political discussion and conversation in the community around healthcare and medicines. That was intriguing, and I think it’s a good thing.

Living in Australia, we tend to become complacent about our access to free medicines and hospital care (well, free for the most part), and that shrinks the public conversation on healthcare in Australia somewhat. That is, unless one is championing a certain medicinal cause, working in the health industry or battling with a disease that requires difficult to access therapies.

On a slightly different note, I was shocked to see promotion of cigarettes in the U.S. I picked up a magazine at the airport, and was confronted with a discount offer for a new brand of cigarettes. Not just an advertisement, but a discount offer for cigarettes – how can this be allowed?

In Australia, we have so many regulations regarding cigarette advertising in attempts to decrease cancer rates –our laws include plain packaging, locked cabinets and no advertisements for cigarettes. So to see cigarettes advertised in the U.S. was confronting.

Kaitlin Bowen – Spectrum, United States: Due to the restrictions around direct-to-consumer advertising in Australia via the Medicines Australia Code of Conduct, healthcare companies and the PR and marketing agencies that support them must be creative to connect with stakeholders in meaningful ways. Empowering advocacy partners and patients is critical.

Due to this tightly regulated health communications environment, VIVA!’s work tends to be highly patient-centric, which is great. Most campaigns include regional or state-specific patient spokespeople who can provide first-hand commentary on what it’s like to live with a certain disease or condition. This, combined with dynamic content and a the knack for media relations creates  comprehensive patient case studies, videos and infographics (both still and animated) that are really easy for the media to reference and extract for use in their stories.

How does the working culture differ between VIVA! & Spectrum?

KB, USA:  Overall, the team is very collaborative and it’s often all hands on deck to do great work for our clients. Even the agency’s Principal is not afraid to jump in and help, lending her expertise and experience to all aspects of client service, including making pitch calls and proofing content.

Additionally, I found Australians to be quite direct with each other – no sugar coating feedback or direction – which helps keep projects moving along efficiently. I think it also helps boost camaraderie within the agency, which can go a long way for maintaining morale among employees and ultimately helps drive a better quality product for clients.

The VIVA! office had a similar vibe to our Spectrum offices with lots of open, collaborative space and cool, scientific imagery around the office.

I view my Spectrum team as family, so I think the VIVA! gang is pretty much our cousins Down Under – the people, culture and energy in the office space were surprisingly similar to our Spectrum team here in the U.S. That’s the great part about the GLOBALHealthPR network – the agencies are so like-minded not only in our office environments, but also in our values and what motivates us to do great work for our clients.   I feel so fortunate to have had the opportunity to live, work and play in Sydney for a few weeks and form long-lasting friendships with our GLOBALHealthPR partners in Australia.

 MH, AUS: Overall, both Spectrum and VIVA! work in the highly specialised healthcare PR arena, part of which allows us to craft and share the fascinating stories that create buzz and hype around healthcare therapies, medicines, medical research and science.

I was really privileged to meet so many American healthcare PR peers, and was impressed by the different stories and reasons for pursuing healthcare communications. Some of the Spectrum staff have Ph.D.’s and are trained scientists. The knowledge and experience that these experts can lend to the science of health is invaluable, and they are lovely people too!

How will you continue to build relationships across the GLOBALHealthPR network now that you’re back home?

 MH, AUS: I think the amazing thing about the exchange program is that we are visiting and partnering with not just friends, but colleagues. I’m thrilled to be able to have the opportunity to continue to grow and build relationships with all of my healthcare PR peers. It’s something truly unique to GLOBALHealthPR.

I am eager to remain in touch, and to continue working alongside and collaborating with my American counterparts, and friends in the U.S.

KB, USA: In the words of Uncle Ben from Spiderman, “with great power comes great responsibility.” Because I’ve been given the amazing privilege to participate in the GHPR exchange program, I believe it’s important as partners that we continue to support and build the GLOBALHealthPR network on behalf of each of our agencies.

The beauty of GHPR is that each of us are experts in our local healthcare marketplaces, but we have that global reach and connectivity across the world through each partner agency. What’s really special is that we’re not just professional acquaintances, but friends. I remain connected to my VIVA! colleagues on Facebook and always look forward to hearing the latest client updates and the GHPR Annual General Meeting. In the spirit of the GHPR exchange program, I will continue to work to foster collaboration and best practice sharing across the network.

Kaitlin Bowen is an Account Director at GHPR U.S. partner Spectrum. Mark Henderson is the Queensland Branch Manager at GHPR Australian partner VIVA! Communications. To check out Kaitlin’s and Mark’s experiences from the GLOBALHealthPR Professional Exchange Program and other GHPR programming, use #GHPRConnects to connect and join the conversation.

 

Every year GLOBALHealthPR agencies come together for our Annual General Meeting, AGM for short, and it’s a celebrated event! Months in advance partners start circling the dates on calendars, eagerly anticipating the opportunity to learn, share and connect.

This past January we welcomed James Yi as the Executive Director for GHPR’s APAC regional office. Not only has James brought a wealth of experience in regional healthcare communications, but he’s also provided invaluable perspective on the network itself – and what he sees as our value to clients. James took a turn at the mic during the AGM, sharing his reflections from his first 100 days, and one of the first things he talked about was the strength of the network, commenting:

“A network is only as strong as its weakest agency.”

It’s an intuitive statement, but the context surrounding it is important – especially in the healthcare space. Most global holding companies lack true health expertise in many, if not the majority, of markets they operate in. This means you have non-specialist communicators implementing in a highly specialised and regulated area, leading to huge variance in the levels of success achieved locally.

At GLOBALHealthPR, health communications is all we do. Every agency that is part of our network is a true expert in both health and communications in their respective markets. Supported by a strong client-first infrastructure, our agencies work together seamlessly to deliver around the globe.

We are often approached by agencies from all over world that are interested in joining the network. Within each market we only have one partner agency, and their focus must be on healthcare. For these reasons we are highly selective about those choices – our partner relationships are built to last, and becoming a partner isn’t easy.

Every year when I come back from the AGM I think about how lucky I am to be working with a network of partners—and friends—who share my passion for healthcare and communications.  We’re bound by a common vision of building the best healthcare communications network in the world. Rome wasn’t built in a day (fun fact, Ancient Rome took somewhere in the range of 760 years to reach its peak population, or over 200,000 days); we’re only 16 years into our mission and continuing to add strength each year.

Our network is built such that it doesn’t have a weakest agency. And that’s a big piece of how we are able to deliver exceptional communications globally, regionally and locally for our clients.

FOR IMMEDIATE RELEASE

New regional headquarters, senior appointment and Hong Kong agency partner reflect growing demand for GLOBALHealthPR’s unique independent agency network

 

NEW YORK, 11 January 2017 – GLOBALHealthPR^®, the largest independent health and science communications agency partnership worldwide, has announced the opening of its new Asia-Pacific headquarters, located in Singapore’s Central Business District. The new office is opening under the direction of James Yi, the newly appointed Executive Director, APAC. It also follows the recent addition of Madison Communications as GLOBALHealthPR’s exclusive partner in Hong Kong, allowing the network to more closely support emerging client needs in the region.

Asia Pacific (APAC) is an important region for GLOBALHealthPR, which boasts a global presence in more than 40 markets spanning six continents. The unique GLOBALHealthPR model, which has united a roster of best-in-market independent agencies, is now in its 16th year of operation with more than a decade working in APAC. The GLOBALHealthPR network delivers local, regional and global healthcare communications expertise through carefully selected partner agencies that choose to work together based on shared values, independence and flexibility.

“GLOBALHealthPR has successfully harnessed the dedication and commitment of top independent agencies, creating a communications powerhouse with deep-rooted and focused expertise across the APAC region,” said Yi. “By aligning the strongest regional agencies, GLOBALHealthPR has created an unmatched ability to deliver health and science strategies, while remaining both nimble and aggressive in communicating with key stakeholders. I look forward to forging partnerships with our clients that go beyond the confines of a traditional holding company model.”

Yi steps into his new role having spent the last 12 years based in APAC leading both regional and country-level PR programming. Overall, he has 20 years of experience in the health and communications industries, including leading the healthcare team at Fleishman-Hillard in Singapore, successfully starting his own firm focusing on the health sector, and serving as Managing Director of Ogilvy Public Relations Vietnam and CEO & Market Leader for Burson-Marsteller Korea.

“The Asia Pacific region is the source of considerable growth and innovation in the healthcare industry, creating an increased need for best-in-class, health-focused strategic communications solutions for clients in the region,” said Jonathan Wilson, President of GLOBALHealthPR. “James is a proven leader with more than two decades of experience working across diverse roles and geographies in the health and life-science industries. We’re thrilled he’s chosen to join GLOBALHealthPR and believe he has the right vision and expertise to further our position as the top healthcare communications network in the region.”

About GLOBALHealthPR^®

Founded in 2001 with headquarters in New York and regional hub offices in London and Singapore, GLOBALHealthPR is a partnership of independently owned and operated health and science communications agencies that choose to work together based on common values. With more than 600 health-specialist communications professionals, researchers and medical advisors on staff serving over 200 organizations globally, the agencies that make up the partnership share a belief in insights-driven strategies and a commitment to collaboration in order to provide clients the best possible counsel and execution.

GLOBALHealthPR’s presence spans more than 40 countries covering Europe, North America, Latin America, the Middle East, Africa and the Asia-Pacific regions. GLOBALHealthPR clients include top global pharmaceutical companies, medical-device manufacturers, consumer goods companies and hospital organizations.

For more information, visit www.globalhealthpr.com or follow us on Twitter: @GLOBALHealthPR.

MEDIA CONTACT:

Mary Conway

mconway@spectrumscience.com

+1 212-468-5377

Here at GLOBALHealthPR, we go to all ends of the earth to deliver recipes for successful global and regional communications programmes to our clients. With offices in more than 40 countries, we know how to find the right mix of local insights and ingredients in order to satisfy the unique tastes and needs of each programme.

In the spirit of the holiday season, we’re sharing some of the traditional recipes that are enjoyed in our local markets around this time of year, delivered by our expert agency partners. Bon Appetit!

 

Americas

Argentina – Vitel Tone

Italian (peidmontese, to be specific) in origin, Vitello Tonnato or Vitel Tone as it’s called in Argentina is a chilled summertime dish traditionally served at Christmas.  Vitel Tone is prepared at least a day in advance, when veal is braised and sliced thin then covered in a thick mayonnaise of tuna with oil and egg yolks, as well as other seasonings. The veal may then be chilled for up to five days to develop the flavour before it is served.

http://www.196flavors.com/2015/12/23/argentina-vitel-tone/

Brazil – Panettone

Panettone is a tall, spongey sweet bread stuffed with candied fruits and raisins, originating in Milan but served at Christmas and the New Year in Brazil, Argentina, Spain and many other countries. Panettone is left to rise for more than 20 hours, giving it the distinctive cupola-like shape. There are a number of colourful myths involving the invention of panettone, ranging from a priest’s love of his hat to a wedding officiated by Leonardo di Vinci.

http://www.myrecipes.com/recipe/panettone-italian-christmas-bread

Canada – Tourtière

A favourite in Quebec and across Canada, tourtière is a meat pie of diced pork or veal of beef. The exact filling depends on what is regionally available. On the coast, fish such as salmon may replace the meats. The slow-cooked deep dish pie may have originated in Quebec, but by the 19^th century Quebecois immigrants to the northeastern United States had brought tourtière with them. Beyond differences in meat, some regional variants include potatoes or various spices, and condiments range from ketchup and mustard to maple syrup and mango chutney.

http://blog.kingarthurflour.com/2010/12/17/holiday-baking-traditions-tourtiere/

Mexico – Ponche Navideño

Ponche, a hot punch consisting of local fruits including tejotes, apples, prunes and pears as well as hibiscus, walnuts, raisins and cinnamon, is traditionally served at Christmas Eve celebrations, and the posadas, a nine day celebration leading up to Christmas. Ponche is frequently served warm, but can be chilled to taste, and can include liquor like tequila, rum or brandy for adult holiday festivities.

http://www.themijachronicles.com/2010/12/how-to-make-ponche-the-traditional-mexican-christmas-punch/

United States – Mincemeat Pie

Mincemeat pie originated in the British Isles centuries ago, as crusaders brought back with them spices and recipes for sweet meat and dried fruit pies. Over time, they became a Christmas tradition around the Anglophone world. In the U.S. they are usually eaten as full sized pies, but smaller individual pies are not uncommon. Oftentimes, modern mince pies skip the meat entirely, containing only fruit. Many families will serve the pie with Hard Sauce, so called due to the sherry mixed in with the butter and sugar, hence “hard”.

http://www.foodnetwork.com/recipes/alton-brown/mincemeat-pie-recipe2.html

 

Europe

Denmark – Pickled Herring

Called Inlagd Sil in Danish, pickled herring is traditional holiday fare in Denmark and across the Nordic region and often paired with akvavit, a spiced spirit. Pickled herring has been a northern European tradition since the middle ages and is used as a way to store and transport fish without it spoiling. The herring is served on rye, crispbread, sour cream or potatoes depending on the flavouring given to it during the curing and pickling process, which can include mustard, lingonberries, onion or garlic.

http://honest-food.net/2011/03/08/swedish-pickled-herring/

France – Foie Gras

Foie Gras, as defined by French law, is a duck or goose liver that has been fattened (up to 10 times its natural size) through the forced feeding of corn through a feeding tube. The techniques to force-feed the birds can be traced back all the way to 2500 BCE Egypt. Due to the lengthy and delicate production process, foie gras is considered a dish for special occasions, including Christmas and New Year’s Eve. Traditional French preparations are served cold, but the use of hot preparations has been increasing.

http://www.seriouseats.com/2012/12/the-food-lab-how-to-make-a-foie-gras-torchon.html

Germany – Roast Duck

Duck is the traditional centerpiece of a German Christmas Eve dinner. In addition to the duck, classic sides include red cabbage and potato dumplings. There are two schools of thought on the preparation of duck. Traditionalists cook it low and slow with, celery and apples in the cavity. Alternatively, some cooks simmer the duck in broth and then finish under very high heat in the oven.

http://www.thehungrymouse.com/2009/02/11/the-best-way-to-roast-a-duck-hello-crispy-skin/

Poland – Barszcz

Barszcz is a sour, bright crimson beetroot soup served during the holidays in Poland. Dumplings filled with meats, mushrooms and many other proteins and cheeses are served in the soup as well. The earliest variants of what would come to be known as Barszcz or Borscht were made with hogweed, and later versions would include poppy seeds, almonds, rye brand or barley in addition to the original hogweed and beetroot.

https://medium.com/@mwichary/polish-christmas-hot-beet-soup-with-mushroom-dumplings-663bf22639dc#.bnoic6rn2

Portugal – Bacalhau

Bacalhau is the Portuguese word for salted and dried cod. There are thousands of ways to prepare bacalhau, and yet it is ironically the only fish that is not consumed fresh in Portuguese cuisine. Bacalhau has spread across the Portuguese world, including Cape Verde, Angola, Macau and Brazil. The iconic Christmas recipe for bacalhau is boiled with garlic and served with cabbage, potatoes, carrots and eggs. A friendly note of advice: be sure to soak the bacalhau in water for at least a day before cooking, or else you are in for an extremely salty meal.

http://www.foodnetwork.com/recipes/emeril-lagasse/salt-cod-onions-and-potatoes-bacalhau-a-gomes-de-sa-recipe.html

Spain – Turrón

Turrón is a remarkably simple but delicious sweet treat for the holidays. It consists of only four ingredients: honey, sugar, egg whites and nuts. Together they form a rich nougat, which is cut into bars to be served. The existence of turrón can be traced back to the 15^th century. Depending on the amount of nuts and the addition of other ingredients to the core of four, turrón can range from crisp to chewy to the bakers preference.

http://nourishedkitchen.com/turron-de-navidad/

United Kingdom – Christmas pudding

Christmas pudding, sometimes called plum pudding despite the lack of plums (plums were a pre-Victorian term for raisins), can trace its origins back to medieval England. The pudding is made of dried fruits held together by eggs with treacle, or molasses, and flavored with spices and brandy. Because of the high alcohol content, a steamed Christmas pudding can be aged for months, and is sometimes “flamed” or set alight in an electric blue pyrotechnic display to burn off the alcohol and add flavour.

http://www.jamieoliver.com/recipes/fruit-recipes/my-nan-s-christmas-pud-with-vin-santo/

 

Asia Pacific

Australia – Shrimp BBQ

There are few things more iconically Aussie than Shrimp (aka prawns) on the Barbie, and with Christmas coming in Australia’s summer months, it’s only fitting that an outdoor barbeque favourite is also a Christmas tradition. The classic recipe is pretty straightforward: stick the shrimp on the grill and coat with a glaze of garlic, honey, chili sauce and a citrus, though many recipes will call for a little bit of marinating. For dessert, pavlova, a meringue (named after the ballerina) with fruit and whipped cream, is a favourite.

http://www.food.com/recipe/succulent-prawns-for-the-barbie-15548

Hong Kong – Tangyuan

Tangyuan are sweet rice dumplings, that can be served either filled or unfilled and bite sized or large. Fillings include chocolate paste, fruit, peanuts or rock candy, though the most common filling is a paste made of ground black sesame mixed with sugar and lard. The name tangyuan is a homophone in Chinese for union, and as such they are served not only during the traditional Yuanxaio lantern festival and Winter Solstice, but also at family reunions and weddings.

http://www.chinasichuanfood.com/tang-yuan-recipe-black-sesame-filling/

India – Sesame Ladoo

Til Ladoos, or sesame ladoos are a popular treat served around the holiday of Makar Sankranti, celebrating the changing seasons in India and around the world. Ladoos are made from roasted and crushed peanuts, coconut and sesame stuck together with jaggery (cane sugar mixture) caramel. The mixture is then rolled into balls and served warm or at room temperature.

http://www.vegrecipesofindia.com/til-ladoo-recipe-sesame-seeds-laddu/

Singapore – Yu Sheng

Yu Sheng is a raw fish salad with shredded vegetables and condiments popular on the Chinese New Year. Salmon, mackerel and occasionally abalone are popular choices of fish, with the veggies consisting of carrots, radishes, red peppers, turnips, ginger, cabbage and more. Toppings include plum sauce, sesame oil and seeds. Once the dish is made, everyone gathers around the table with their chopsticks and tosses the salad as high as possible. Sometimes called Prosperity Toss, the name itself is a bit of a pun, with Yu Sheng (raw fish – 鱼生) being a homophone for Yu Sheng (prosperity – 余升), a play on both the tossing of the salad and the belief that eating Yu Sheng brings good health and success.

http://www.noobcook.com/yu-sheng-chinese-new-year-raw-fish-salad/

 

We hope you fill your stomachs with great food and your hearts with love and joy this holiday season. Best wishes in 2017 from the GLOBALHealthPR family.

I’ve been in Sydney, Australia for just over a week now as a part of the GLOBALHealthPR® Professional Exchange Program. While I’ve done “heaps” of touristy things like check out sweeping views of the city from the Sydney Tower Eye, watched surfers catch some waves at Manly Beach and hung out with koalas at the Wild Life Sydney Zoo, I’ve also gotten a taste of what it’s like to live as a local Aussie. Here are a few things about working with colleagues at our partner agency Team VIVA!  that I wanted to share:

PATIENT FOCUS

I’ve found my work at VIVA! to be highly patient-centric, and find it surprising that a recent Pharma In Focus white paper reports that one in three Australian pharma marketers felt they failed to focus on the patient. Most campaigns include regional or State-specific patient spokespeople who can provide first-hand commentary on what it’s like to live with a certain disease or condition. VIVA! has a real knack for media relations, and develops comprehensive patient case studies, videos and infographics (both still and animated) that are really easy for the media to reference and extract for use in their stories

NO PRODUCT MENTIONS

Under the Medicines Australia Code of Conduct, you cannot mention the names of specific pharmaceutical products or anything that might imply a specific type of treatment in communication to consumers beyond a new product launch, or when the product secures a second indication. So PR and marketing firms need to get creative and find ways to connect with consumers in meaningful ways on behalf of their pharma clients. Programs are often implemented through unrestricted grants to advocacy groups and tend to focus on disease state awareness.

COLLABORATIVE TEAM

VIVA! starts each week with an all-agency meeting. The team works well together, and sometimes it’s all hands on deck. Even the agency’s Principal is not afraid to jump in and help, lending her expertise and experience to all aspects of client service. I’ve also found Australians to be quite direct with each other – no sugar coating feedback or direction – which helps keep projects moving along efficiently and boosts camaraderie within the agency, resulting in the best work for clients.

LIFE IN SYDNEY

The public transport in Sydney is very user-friendly. After only a few days, I was navigating the system like a local. The Opal card, like DC’s SmarTrip or New York’s MetroCard, is really simple to “top up” and each station has easy-to-read digital screens with a clear look at what stops are up next. Plus, the card works seamlessly for the train, bus and ferry systems.

From what I’ve seen, my colleagues and their fellow Sydney residents are a pretty active bunch. Most folks on Team VIVA!  take a walk midday, go for a run after work, or hit the gym a few times a week. Overall, Aussies thrive on the outdoors (who can blame them with the country’s natural beauty and proximity to the beach?), which fuels a healthy outlook on life.

Kaitlin Bowen is participating in the GLOBALHealthPR Professional Exchange Program representing exclusive U.S. partner Spectrum. The Program aims to enhance the connectivity of GLOBALHealthPR agencies through collaboration, best practice sharing, and insights into the drivers that affect health and science communications in different markets worldwide, and to build professional relationships with other GLOBALHealthPR personnel around the globe.

Kaitlin is an account director at GHPR U.S. partner Spectrum. To follow her experiences on the GLOBALHealthPR Professional Exchange Program online, use #GHPRConnects to join the conversation and see all of the 2016 exchange programming.

“One’s destination is never a place, but a new way of seeing things,” said American writer Henry Miller. And starting this week, I’ll be privy to an entirely new way of seeing things from the opposite side of the world in Sydney, Australia as a part of the 2016 GLOBALHealthPR® Professional Exchange Program with our partner, VIVA! Communications.

The exchange program is designed to enhanc
e the connectivity of GHPR agencies by fostering collaboration, sharing best practices and enabling employees to gain insight into the drivers that affect health and science communications in other markets. To me, the program is the perfect combination of global travel and true cultural immersion – really getting the opportunity to see public relations, healthcare and the world through someone else’s eyes.

Airbnb has a clever marketing slogan that says “Don’t Go There. Live There.” The opportunity to live, work and play in Australia for a few weeks with our VIVA! colleagues is a chance to do just that. I’m particularly interested in learning about our similarities and differences in the public relations and healthcare worlds. I’m eager to dive into their account work and find out what it’s like working with Aussie colleagues and Aussie clients. I hope to learn more about challenges and opportunities facing clients in Australia, and how VIVA approaches them. We all work in the world of healthcare, and I’m eager to gain a more global perspective on the issues.

My trip Down Under is actually “part 2” of this year’s exchange – Mark Henderson, the Queensland Branch Manager at VIVA! Communications spent a few weeks in Washington, DC and New York in September. I’m thrilled to reconnect with Mark as well as with Paul Jans, VIVA!’s Managing Director, who I met in São Paulo, Brazil during the 2012 GLOBALHealthPR Annual General Meeting. From what I’ve seen and heard, VIVA! is a really cool agency, doing interesting work and not unlike Spectrum in many ways. I often view our Spectrum team as a family, so I think the VIVA! gang is pretty much our cousins Down Under – and I’m so excited to pay them a visit and compare notes over a few middies of beer!

Kaitlin Bowen is participating in the GLOBALHealthPR Professional Exchange Program representing exclusive U.S. partner Spectrum. The Program aims to enhance the connectivity of GLOBALHealthPR agencies through collaboration, best practice sharing, and insights into the drivers that affect health and science communications in different markets worldwide, and to build professional relationships with other GLOBALHealthPR personnel around the globe.

Kaitlin is an account director at GHPR U.S. partner Spectrum. To follow her experiences on the GLOBALHealthPR Professional Exchange Program online, use #GHPRConnects to join the conversation and see all of the 2016 exchange programming.