With smart phones and Twitter at the ready, the first annual International Healthcare Social Media Summit kicked-off at 9:00 am EST on May 18th in Washington, D.C.
Spectrum’s own John Seng welcomed all attendees, virtual and physical, including GLOBALHealthPR partners from over seven countries and introduced the four panelists: Aurora PR‘s Neil Crump and Aaron Pond (UK) , PR Partners‘ Paola de la Barreda (Mexico) and Spectrum’s Anthony LaFauce.
Panelists presented data found in an 11 country, cross-cultural case study pertaining to the malaria pandemic and the evolving use of social media as an outreach resource. You can watch the event start to finish below.
[Read more…] about The Malaria Conversation on a Global Scale & What it Means for Communicators