Today’s post comes to us from our GLOBALHealthPR Spain partner, Berbés Asociados.
For years, specialized health communications agencies have collaborated with three main actors for generating and sharing information: the pharmaceutical industry, healthcare professionals (represented mainly by scientific societies), and health authorities.
Given today’s economic circumstances and taking into account that this sector has undergone a 360-degree transformation in recent years, one would have expected the structure and key players involved to simultaneously change with the times. This assumption is correct. [Read more…] about Patients, Key to Health Communications