Today´s blog post comes to us from Sara Nieto of our GLOBALHealthPR Spain partner, Berbés Asociados.
A client calls his communications partner regarding a new strategic direction that executives have just agreed to take. In the client’s mind, he already has plenty of activities he wants to convey. He provides his press office with new information, data and results to carry out his plan. This new announcement also has significant social importance, so it will interest the general public and is therefore newsworthy. [Read more…] about When Things Work Out Right