If you work for a health-oriented company that offers products or services internationally, you might be interested to know that our GLOBALHealthPR partnership expanded significantly in the past year, with exciting new access and capabilities in four countries among Latin America, Europe and Asia. Herewith our new names and faces, transmitting the best savvy in important health care markets around the world.
PR Partners (PRP) is a Mexico City-based, independent, full-service public relations agency founded in 2000 by Brenda Morales (left) and Paola de la Barreda. Mexico claims the 13th largest nominal gross domestic product, ranks 11th largest by purchasing power parity (PPP), and also boasts the largest GDP per capita in Latin America, according to the International Monetary Fund. Latest official estimates report a population of 111 million, making Mexico the most populous Spanish-speaking country in the world.
With a sharp focus on healthcare, corporate and consumer communications, PRP provides clients with strategic communications, media relations, media training, crisis communications and below-the-line/direct-to-consumer strategy services in Mexico.
Further south in Brazil, Regiane Monteiro and Priscila Sérvulo direct Tino – Projetos em Comunicação. Founded in 2006, Tino has become a leader in health communications in Brazil. This country is the largest national economy in Latin America, the world’s tenth largest economy at market exchange rates and the ninth largest in PPP, according to the International Monetary Fund and the World Bank. The population of Brazil stood at approximately 190 million in 2008.
At Sao Paolo-based Tino, Regiane and Priscila offer more than 20 years of experience in healthcare communications as health editors and reporters in top tier national publications in Brazil.
Seyhan Ayel Girit is co-founder and general manager of OptimumBrand, launched in 1996, and now a leading Istanbul, Turkey-based agency with a special unit (OptimumHealth) dedicated to healthcare communications.
Turkey has the world’s 15th largest GDP (PPP) and 17th largest nominal GDP. The population of Turkey amounts to 72.5 million, based on 2009 data.
OptimumBrand shapes its services around three disciplines: strategy, communication and interaction. The firm serves an important market as well as “bridge” for GLOBALHealthPR from the Middle East to Europe.
As with Turkey, GLOBALHealthPR welcomed India to our partnership in January 2010. Priti Mohile (above) and Mr. Dinesh Chindarkar co-founded Mediamedic Communications in Mumbai in 2000. With an estimated 1.2 billion people, India ranks second among countries in population, and first among democracies. India is the world’s 12th largest economy, and now ranks fourth in purchasing power.
Mediamedic is dedicated to healthcare communications across the pharmaceutical, nutraceutical, and health foods sector.
I extend a healthy welcome to Priti, Dinesh, Seyhan, Regiane, Priscila, Brenda and Paola; our new partners from India, Turkey, Brazil and Mexico; respectively.
Now in 12 countries and 21 cities throughout four continents, GLOBALHealthPR continues to expand geographically as our partners set higher standards to offer you the best in health communications worldwide. I encourage you to call any of us to help you address your audiences, wherever they live.