Product Launches

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Today’s blog comes to us from our GLOBALHealthPR Australia partner, VIVA! Communications.

“By failing to prepare, you are preparing to fail.” –Benjamin Franklin 

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Companies which succeed in the launch environment of 2018–2023 will take four essential steps now to ensure they are launch-ready for the future environment, according to the IMS Health report “Launch excellence IV: a new launch environment.”

At a special IMS Health one-day event in Sydney a couple weeks ago, consultant Frederic Lefebvre urged pharmaceutical companies to plan well in advance of  a product launch, citing eight-in-10 products show how they are set to perform within six months of launch, while those that do poorly during this period rarely recover.

[Read more…] about Four Essential Steps for Product Launch Success

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casalToday’s blog post comes to us from Mayra Lopes of GLOBALHealthPR partner in Brazil, Tino Comunicação

With its market debut in Brazil coming in January 2014, Durex aims to change the practical, old-fashioned view Brazilians have on birth control, and instead foster the idea that using protection should not interfere in sexual pleasure. By using the results from Durex’s bi-annual report, The Global Face of Sex, the condom company also hopes to understand how sex education during adolescence can influence sexual behavior in adult life. [Read more…] about Baring it All: Durex’s Long-Awaited Arrival in Brazil Maps Ways for Brazilians to Discuss Sex Honestly and Openly