New Global Guide to Pharmaceutical Marketing Codes Published

A new edition of the international guide to pharmaceutical marketing codes is published, announced GLOBALHealthPR, the largest independent public relations organization dedicated to health and medical communications worldwide.

Now in its third edition, the 169-page reference, The Global Guide to Pharma Marketing Codes, provides information on specific codes and regulations surrounding the promotion of medicines in 16 countries.

GLOBALHealthPR partners on five continents contributed to the composition of this tool, each offering information from a local perspective. The publication provides an overview of basic healthcare promotional regulations and answers the most frequently asked questions about what is and isn’t permitted with respect to the media and third-party involvement. The Guide helps communicators maximize responsible health care public relations opportunities, nation-by-nation.

“Governments around the globe have increased their oversight and regulation of the health industry, particularly when it comes to pharmaceutical marketing,” said John Seng, President of Washington, DC-headquartered Spectrum and Chair of GLOBALHealthPR, the publisher of The Guide. “If your job requires you to understand and succeed in the marketing of pharmaceutical products on a regional or international basis, then you’ll find this publication indispensable,” Seng said.

To obtain a copy of The Global Guide to Pharma Marketing Codes, visit www.globalhealthpr.com.