Dr. Ken Rabin and Andrzej Kropiwnicki of Alfa Communications, GLOBALHealthPR’s partner in Poland, will be featured in an upcoming issue of Public Relations Review, the oldest academic journal dedicated solely to public relations. Their precise analysis of two key health PR cases in Poland emphasizes the need for professionals to avoid pitfalls of the unprepared. A lot has changed since 2009 when the most recent edition of the Global Public Relations Handbook was published.
Is the handbook alone enough for global health communications professionals who do business in foreign markets? The authors answer this question and more. [Read more…] about GLOBALHealthPR Partners to be featured in preeminent peer-reviewed PR journal