As the week and my GLOBALHealthPR Employee Exchange draw to a close in New York City, I can only describe the experience as amazing.
Every day has brought me brand new, exciting opportunities in which I have been able to uncover “The Spectrum Way” of working, meet with new friends and team members, and continue to build a relationship with my U.S.-based colleagues.
Over the past fortnight, my eyes have been opened up to an entirely new world of healthcare communications. I’ve been privileged to immerse myself in the offices, while also being provided opportunities to share my knowledge of the Australian marketplace as well.
This week, I was able to present to the New York office about the work VIVA! does in Australia, share case studies, and discuss an upcoming collaborative Asia-Pacific regional disease-awareness campaign, all while taking questions from the audience.
I’ve also been able to take in some of New York City, and was very privileged to meet with Peggy Peck, Vice President and Editor-in-Chief ofMedPage Today, who provided me a very detailed overview of how the US healthcare system works, and how this differs from the Australian healthcare model.
I’ve spent time with many team members, discussing the different practice-areas (Biopharma, Consumer Science, Biotech/Specialty) and cross-functional teams (including digital/creative and finance) that Spectrum team members represent, as well as the GHPR model of communicating globally. And, despite the business of the week, some of the team even took me out to a ballgame at the famed Yankee Stadium.
I’m excited to share all of my experiences with the team when I return home to Australia.
Tomorrow, I am booked for a tour of the NBC Studios, where I hope to learn a little more about the American television and radio media.
More than anything else, I want to express my personal gratitude to everyone in the Washington DC and New York Spectrum offices. You have all made me feel so welcome, and helped to create a one-in-a-lifetime experience, and I am beyond appreciative.
Mark participated in the GLOBALHealthPR Professional Exchange Program as a representative of the exclusive Australian partner, VIVA! Communications. The program aims to enhance the connectivity of GLOBALHealthPR agencies through collaboration, best practice sharing, and insights into the drivers that affect health and science communications in different markets worldwide, and to build professional relationships with other GLOBALHealthPR personnel around the globe.
About Mark: Mark Henderson is Queensland Branch Manager at GHPR Australia partner, VIVA! Communications. Follow his experiences on the GLOBALHealthPR Professional Exchange Program online, using the #GHPRConnects hashtag.