While traditional holding companies may have once reigned supreme, the rise of independent agencies suggests that things are shaking up in the realm of multi market healthcare communications.
A major decision facing mid-sized agency owners is whether to sell their company or to maintain their independence, a decision that UK based GLOBALHealthPR partner, Aurora, recently made.
The advantage of an independent agency is the ability to deliver the best possible services to clients without also reporting to a parent company and shareholders. According to Aurora’s CEO and co-owner, Neil Crump, the decision to retain your company’s independence does not reflect a loss of business vigor but rather shows resolve to build and innovate on the solid foundation laid down by the owners themselves. Maybe then, there is no right answer to the ‘Sell, Not Sell’ question, but rather the questions to ask are: what are you building for, and what is right for you? Read more at: https://www.linkedin.com/pulse/sell-dont-ask-yourself-question-fellow-agency-owner-neil-crump