Reflections on the Bigger Picture in the Pharma Industry–And Why It Matters
By: ghmc | July 18, 2016 |
A few days ago a TrendWatch global monthly e-mailer landed in Neil Crump’s inbox, profiling ‘Big Brand Redemption’. An interesting read, especially when you consider the implications for one of the industries GLOBALHealthPR supports: pharma. The catchy email subject got Neil thinking, “How does this apply to the industry we serve?”