Mexico
Market insights
Mexico has the second-largest pharmaceutical market in Latin America and ranks 12th globally. As an important producer of medicines, including antibiotics, anti-inflammatories and cancer treatments among others, Mexico is projected to reach over USD $13 billion in pharmaceutical sales by 2028.
Regulatory oversight of pharmaceutical industry promotional activities has increased in recent years. While Mexico does not have an official regulatory code for public relations in the health sector, these activities must abide by the regulations that are in place for advertising.
TO Pharma
Marketing Codes
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Our office in Mexico
Improve Comunicaciones brings more than 10 years of healthcare focused communications experience to the network. With its membership in GHMC, Improve Comunicaciones will continue to dedicate its time to the reputation management of its clients in Latin America while now having the ability to offer global insight, reach and strategy.
