India is an attractive pharmaceutical market, ranking in the top three globally in volume and the top ten in sales. While new government-financed health insurance programs are increasing coverage, access to insurance remains limited.
Direct-to-consumer promotion of prescription-only medicines in India is not permitted. Major emphasis is placed on responsible behavior and compliance with regulations and codes. All communications and marketing materials are expected to be consistent with the requirements with local laws and codes of practice.
TO Market Access
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GHMC India partner MediaMedic Communications is an award-winning firm that provides insights-driven strategic communications grounded in the science of health, medicine and marketing delivered creatively and through multiple channels.