Germany is the top pharmaceutical market in Europe and one of the largest in the world, but a reformed reimbursement system for drugs makes it one of the most complex for reimbursed pricing and market access.
Advertising prescription-only medicines in the country is limited to physicians, pharmacists and other qualified healthcare practitioners. Only over-the-counter medicines may be promoted to the public. Promotional activities such as public relations and advertising are defined similarly, with stricter rules governing the latter.
Sign up to get the guides
Select the guides you wish to download