Chile is often seen as a beacon within Latin America for communications and the market has seen heavy investments in healthcare by multinational pharmaceutical companies. The country’s healthcare system is primarily structured by mandatory medical coverage.
While direct-to-consumer promotion of prescription-only medicines is prohibited by law, prescription drug advertisements aimed at health practitioners are permitted, provided that they are not made through mass media channels directed at the general public.
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Our office in Chile
Since 2001, GHMC’s Chile partner office Strategika has served as a trusted advisor to Chilean and multinational public and private institutions, helping to strengthen their corporate positioning and to enhance their relations with key interest groups.