Market insights

Canada’s publicly funded healthcare system is often considered to be a source of national pride. While Canadians benefit from near-universal coverage of physician and hospital services, they are often left to pay out-of-pocket or rely on private insurance for prescription drugs dispensed outside of the hospital setting.


Promotion of drugs in Canada prior to approval is prohibited, and advertising prescription medicines to the general public is prohibited for nearly all major diseases. There are no formal regulations pertaining to healthcare professional (HCP) engagement by pharmaceutical companies; however, each company has its own internal rules and regulations.

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