Brazil’s pharmaceutical industry is the largest in Latin America. While the government provides health insurance coverage to all the nation’s citizens, private health insurance is gaining momentum.
Promotion of prescription-only medicines to the public (including healthcare professionals) is prohibited and strictly enforced by Brazil’s autonomous governing agency, ANVISA. As medicine advertising and communications limitations increase, poorly planned communication actions may result in severe fines from the regulating body.
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Our office in Brazil
As the first and only agency in Brazil dedicated exclusively to healthcare communications, GHMC’s partner office Tino Comunicação has experience partnering with local and regional stakeholders to improve health outcomes.