Argentina’s pharmaceutical market ranks third in Latin America in terms of overall size. Healthcare is delivered through a combination of systems including the public sector, the private sector and workers’ unions.
The promotion of medicines in Argentina is controlled by national legislation and codes of practice. Direct-to-consumer promotion of prescription-only medicine is not permitted, and all information about medicines delivered by pharmaceutical companies must be accurate, verifiable and up-to-date.
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our office in argentina
Founded in 2002, GHMC’s Argentina partner office Paradigma PEL Comunicación consists of passionate communications professionals with extensive knowledge of local and Latin American healthcare stakeholders.