Global Health Marketing & Communications (GHMC) Welcomes Improve Comunicaciones as Exclusive Agency Partner in Mexico
The addition of Improve brings more than 10 years of experience in this key healthcare market to the network’s clients and partners, further strengthening the network’s capabilities in Latin America
NEW YORK and MEXICO CITY, Oct. 25, 2023 — Global Health Marketing & Communications (GHMC), the largest and most robust network of independent healthcare agencies worldwide, today announced the addition of Improve Comunicaciones, a Mexico-based strategic consulting agency, as its newest member. The addition strengthens GHMC’s offerings in Latin America and expands capabilities within the partnership.
Improve Comunicaciones brings more than 10 years of healthcare focused communications experience to the network. With its membership in GHMC, Improve Comunicaciones will continue to dedicate its time to the reputation management of its clients in Latin America while now having the ability to offer global insight, reach and strategy.
“We are extremely excited to welcome Improve Comunicaciones to our Global Health Marketing & Communications family, allowing global and regional clients an unparalleled level of insight and execution in the critically important Mexican market,” said GHMC President Tim Goddard. “Improve Comunicaciones’ skill and commitment to delivering innovative and impactful solutions for clients further strengthens our position as the strongest healthcare agency in the Latin America region.”
With the second-largest population in Latin America, Mexico is a critical healthcare market in the region. Meanwhile, the country continues to evolve and innovate, with its employment back to pre-pandemic levels according to World Bank,1 and its economy is predicted to become the seventh largest globally by 2050.2 The rapid growth in Mexico combined with Improve Comunicaciones’ dedication to the healthcare industry create new and unique opportunities for the network’s clients and partners.
“We could not be happier to join the GHMC network and expand our healthcare business in Latin America and across the world as Mexico’s exclusive partner agency,” said Improve Comunicaciones Managing Partner Helena Rodriguez Navarro. “By joining forces with GHMC, we are now able to offer a more diverse set of healthcare marketing and communications services and capabilities that allow us to further expand our impact, offering clients access to a global network of experts.”
As the exclusive partner for GHMC in Mexico, Improve will play a pivotal role in connecting clients and organizations to GHMC’s international network of industry leading professionals. Improve Comunicaciones bolsters GHMC’s already strong presence across the Americas, where it has exclusive partner offices in Argentina, Brazil, Chile, Colombia, the United States and Canada.
About Global Health Marketing & Communications (GHMC)
GHMC is the largest and most robust network of independent healthcare agencies worldwide, dedicated to improving outcomes through the delivery of dynamic, health-driven experiences that drive meaningful global change. With more than 700 health-specialist communications professionals spanning more than a dozen disciplines, from patient engagement to advertising to clinical trial recruitment, the agencies that make up the partnership share a belief in insights-driven strategies and a commitment to collaboration. Today, GHMC has capabilities and reach into more than 60 countries. For more information, visit GHMCNetwork.com or follow us on X/Twitter and LinkedIn.
About Improve Comunicaciones
We are a consulting firm focused on corporate communication strategies, public relations, creativity, sustainability, and skills training. We partner with our clients in their daily quest to add value, protect and strengthen their brand and company reputation. Our headquarters are based in Mexico, and we have implementation capabilities in all Latin America. For more information, visit www.improvecomunicaciones.com or follow us on Instagram, Twitter and LinkedIn.
1. The World Bank. Mexico Overview. The World Bank. Updated April 4, 2023. Accessed October 18, 2023. https://www.worldbank.org/en/country/mexico/overview#:~:text=The%20Mexican%20economy%20grew%20by,GDP)%20pre%2Dpandemic%20levels
2. PricewaterhouseCooper. The World in 2050: How will the global economic order change? February 2017. Accessed October 18, 2023. https://www.pwc.com/gx/en/world-2050/assets/pwc-world-in-2050-slide-pack-feb-2017.pdf
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